New England Patriots quarterback Mac Jones is looking to capitalize on his early NFL success.
Under an LLC called “Mac 10 Enterprises,” Jones has filed a trademark for a logo to use on all sorts of merchandise and clothing products. The logo will be a simple combination of his initials and jersey number: “MJ10.”
Sports business insider Darren Rovell reported the filing on Wednesday.
Patriots QB Mac Jones has filed to trademark “MJ 10” through trademark attorney @DarrenHeitner. pic.twitter.com/kuTiKD9nkY
— Darren Rovell (@darrenrovell) December 1, 2021
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As a successful rookie quarterback in Bill Belichick’s New England system, Jones has already drawn plenty of comparisons to all-time great QB Tom Brady. And with this new logo, the two have yet another glaring similarity.
Back in 2013, Brady founded his trademarked brand, “TB12.”
If there was ever a time for Jones to jump on this branding opportunity, it’s right now. With six straight wins, the first-round rookie has the Pats poised as the hottest team in the NFL. And as a result, the Mac Jones hype is at an all-time high.
Looking to extend their streak to seven games, Jones and his New England squad will take on the Buffalo Bills in a crucial division matchup on Monday night.
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