Boston Celtics guard Jrue Holiday is partnering with online eyewear retailer Zenni Optical to debut a special line of glasses. The collection will be made available later this coming year.
Zenni may be a familiar brand to Celtics fans thanks to their partnership with assistant coach Sam Cassell. Ads for the ‘Coach’s Collection’ aired often during games this season, and Cassell has spoken about working with Zenni before. In adding Holiday as their next brand ambassador, Zenni is further cementing its relationship with the Celtics. The company specifically sought out the two-time NBA champion for his sense of style and work off the court, and Holiday echoed his excitement for the partnership.
Holiday recently explained to Celtics Wire why he thinks this new collaboration makes so much sense.