The Bruins revive a classic(ish) look with some new additions here and there
Hope you’re ready for some fresh new old threads!
The Boston Bruins announced today a major refresh of their identity…that happens to be taking a lot of cues from an old one.
The B’s new home and away sweaters will be taking heavily from the 70’s-80’s design, using the classic black with gold and white stripes without a shoulder yoke, and the Spoked-B will have two variants that will adorn the B’s sweaters like they did in the olden days. This change was first leaked some time ago, but it was made official today through a truly…bizarre announcement.
Like thanks to Michael J Fox for taking time away from his advocacy and acting time but what the hell is this:
A look Back. With an eye to the Future. pic.twitter.com/fxzNsReoPX
— Boston Bruins (@NHLBruins) June 25, 2025
Did they change anything in specific about this look? A little bit. The Meth Bear, a beloved example of stitchwork making a logo look far more bizarre than it should, won’t be making a return, instead, the Bruins have promoted the little bear on the shoulder logo to main star of the shoulder, and given him a helluva body tattoo. The word “BOSTON” or “BRUINS” will change depending on whether he’s on the home or away sweater. It’ll also only adorn one side of the shoulder, a la the Preds and their guitar pick logo.
The Spoked-B’s “B” is still the same serif’d shape that it was in the refreshed mid-2000’s logo, only now with the simpler lines of the 70’s/80’s spokes. They’re also keeping the gold from the current era, so by comparison, vintage sweaters and reproduction sweaters will be slightly lighter than that of the new look.
It’s been about that time for the organization; the one that’s been the most dramatic of any original six squad about changing their look throughout the ages; attempting to be contemporary with their times and never quite sitting all the way still when it comes to their sweater designs. Given the nostalgia involved with this particular uniform and it’s greats, I can only imagine it will be an instant favorite of a great many fans.
Hopefully after the draft, we see a bunch new, interesting, high impact faces playing in this sweater to properly christen it!